Your new Smartling account comes with two pre-configured workflows, to give you a strong foundation, so you are ready to translate from day one with Smartling Language Services (SLS).
The pre-configured workflows available in your new account are:
- Machine Translation: Smartling Auto Select
- Human Translation and Editing: Smartling Language Services
- Smartling Language Services: AI-powered Human Translation
- Smartling Language Services: Creative Translation (Long form Creative)
- Smartling Language Services: Transcreation (Short Form Creative)
Tip: Smartling Language Services workflows begin with a Processing step for optimization. Your content is analyzed and assessed, and the best possible resources are assigned to translate and edit the content, before it is published and ready for you to download.
Note: Smartling Language Services workflow cannot be edited. For modifications to your SLS workflows, consult your Smartling Language Services representative.
Machine Translation: Smartling Auto Select
The quickest, cheapest and easiest solution to any localization workflow is Machine Translation (MT). Smartling's Auto Select offers high-quality, high-speed, and low-cost translation. This is perfect for your first Job, to test translation quality, or to just get your content localized to reach your global audience as quickly as possible.
This is a one-step workflow, where your content is machine translated and automatically published, ready for you to download and launch (anywhere).
Human Translation and Editing: Smartling Language Services
Smartling Language Services (SLS) are a unique Language Services team of highly qualified, industry-leading professional linguists based from all over the world. The Human Translation and Editing workflow provides a high quality 1:1 translation, using your style and terminology preferences, with the added quality assurance that comes from a second review. Here are just a few of the advantages to using this workflow:
- Guaranteed quality (99+ MQM)
- Brand Terminology
- MQM dashboard for greater visibility into quality control
- (Optional) MQM audit
Smartling Language Services: AI-powered Human Translation
AI-Powered Human Translation (AIHT) is designed to bridge the quality gap between MTPE and human translation, with AIHT on par with human quality. AI-Powered Human Translation seamlessly integrates the strengths of AI, Large Language Models (LLMs), machine translation, and Smartling Language Services human expertise into a unified workflow, enhancing every step with AI-driven efficiency. Here are just a few of the benefits you’ll get with this workflow:
- Guaranteed quality (98+ MQM)
- Brand terminology application that is optimized for accuracy and fluency with AI
- Major cost reduction and improved speed
- Fast and easy onboarding
- MQM dashboard for greater visibility into quality control
- (Optional) MQM audit
Tip: For more information on AI-powered Human Translation, contact your Customer Success Manager.
Smartling Language Services: Creative Translation (Long form Creative)
Your creative content deserves creative translation to maximize localization impact. Long form creative content includes any creative content that is longer than a one-liner or slogan. The following are some examples of use cases for creative translation:
- Anglicisms
- Humor
- Idioms
- Other cultural references
This type of content requires an expert to convey the meaning or emotional impact of the source to local audiences. In contrast, even a high quality 1:1 translation might miss the mark on important nuances when the source content is creative in nature. Content translated in this workflow is translated in the CAT Tool by our creative experts and is a premium service.
Smartling Language Services: Transcreation (Short Form Creative)
Slogans, one-liner headlines for major ad campaigns, and any single string that is destined to bring your brand high-visibility needs more focus and translation options. Our experts will deliver a highly crafted, high-impact transcreation and your team will be able to interact directly with them throughout the process. Content translated in this workflow is translated in the Transcreation Tool by our creative experts and is a premium service.
Want to learn more about workflows?
We have tonnes of helpful resources ready for you to start experimenting with your workflows, including an example workflow for you to test with. As there are no resources assigned to this workflow, it is a handy tool for training your team on how to use Smartling, both as a content creator and linguist, without actually paying for any content to be translated.
Tip: Prefer to know it all before you try it out? Read our documentation on workflows.
Tip: More of a watcher than a reader? Watch our short video that will tell you everything you need to know about how to work with workflows.