Marketo Connector

Marketo Connector Overview

Marketo is a marketing automation software. Finding an easy and scalable solution to enable localization for everything you create becomes crucial. As a result, new and existing Marketo customers have become increasingly interested in a seamless way of translating both content and media asset types, while ensuring consistency and cost-savings. The Smartling Marketo Connector gives you the ability to do just that. 

Smartling’s Marketo Connector automatically ingests your Marketo content into Smartling, allowing you to authorize this content for translation from within the Smartling platform. Translations are automatically sent back to Marketo once complete.

Dynamic HTML Visual Context is supported by default on all content types. 

Smartling’s Marketo Connector currently ingests all assets and related assets within the following Marketo content types, including dynamic content where it is supported

  • Emails (template and detached)
  • Landing pages
  • Forms
  • Snippets

This article will introduce you to the following

Marketo Asset List

Once you have connected your Marketo account, you will find Marketo content in the Marketo tab in your Smartling project.

Here you will see a nested list of your Marketo assets, filtered by a specific content type. Each content type has a unique icon and is managed separately from within the Smartling platform, allowing greater visibility and control over the translation management of each.

Every time you toggle between each of the Marketo content types within the Smartling platform, Smartling will check Marketo for new content. Emails are the default content filter selection.

As you navigate through the asset list, the hierarchy breadcrumb for content displays above the columns. The breadcrumb is a representation of their current position in the Marketo hierarchy, and updates as you navigate within the structure.


The Asset List will include the following columns:

  • Title: the title of the asset in Marketo.
  • Smartling Status: the asset's translation status in Smartling.
  • Marketo Status: Draft or Approved.
  • Last Modified: is the date the asset was last modified in Marketo.
  • App Link: brings you directly to the asset in Marketo.

Asset Details

Click the information icon beside the asset name, to access the Asset Details page. Here you can see further information on that asset, including the translation status for each language, and view any linked entries. From here, you can also Request Translations or Export Translations for that specific asset.


If the asset has linked entries, you'll be able to view them under Linked Entries


Marketo App Link

Occasionally, you may need to identify and confirm which Marketo assets you are selecting for translation in Smartling, beyond the detail provided in the Asset List. Look for the app link icon when viewing any Marketo asset within Smartling.

App Link Icon


Search & Filters

Content Type

The Content Type filter is a dropdown menu of all the content types listed in your Marketo instance.

Marketo Status

The Marketo Status filter is a dropdown menu of the Marketo Status. Use this filter to refine your search for an asset in a specific state in Marketo. Marketo Statuses include:

  • Draft
  • Approved


Search for Marketo Email, Landing Pages, Forms, and Snippets content by inputting the asset name in the search field. To broaden your search, ensure no other filter is applied when searching for an asset name.  

Search rules: search is case-insensitive. Using special characters like `&`, `#`, etc. may not return desired results.

Emails: partial end matching search (search by "est" will find "Test", "Demo Test"). Note, it will not find "he" in "her". 
Landing pages: exact matching search. 
Forms: exact match search.
Snippets: partial match search (search by "he" will find "her")
Programs: exact match search
Folders: although it's not a standalone asset, folders are present for each asset type above, and the rules are the same. Search performs an exact string match against the folder name.

Smartling Status

Completed: Translations were successfully delivered from Smartling to Marketo.

Deleted: The asset

Failed: The asset submission failed, or the translation delivery failed. A number of reasons can result in a failed status, but some of the most common are due to invalid regex causing placeholder issues, or the target languages are disabled in Marketo.

In Progress: The asset has been successfully sent to Smartling from Marketo, and the translation process has commenced but is not yet completed. If there is a case where translations are complete, but a network issue occurs, the translations will remain in progress until the Marketo Connector delivers the translations to Marketo on a successful retry.

New: The asset is in the process of being sent for a new translation request. For example, if changes were made to the source content and your Marketo Connector is configured to send the new content automatically for translation. The asset could be sitting in submission queue or sitting in Awaiting Authorization 

Not Translated: The asset has never been submitted for translation.

Language Filter

Filter by the dropdown list of target languages configured in Smartling for the Marketo project. Target Languages must also be configured identically in Marketo and mapped in the Marketo Connector Language Configuration found in your Smartling Project Settings.

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